What analytics never sees
GA4 and Search Console track visits and impressions. A buyer who gets a vendor recommendation inside an AI answer and never clicks leaves no trace in either.
AI Brand Audit for Measuring Brand Visibility in AI
In 10 to 14 business days you get a measured baseline of your brand's presence across 6 AI systems, the exact sources shaping every answer, and a 90-day plan to change the outcome.
Fixed scope, one-time fee. PDF report plus a live walkthrough. No retainer.
Which vendors should I shortlist for marketing analytics software?
Answer assembled from:
- [1] "Best marketing analytics tools" listicle
- [2] B2B review platform, category page
- [3] Community thread
- [4] Industry publication roundup
Your brand: not mentioned
Found in 0 of 4 cited sources
→ RegisTeam in numbers
Google Premier Partner · Reviewed on Clutch and G2
15+
years of experience, digital agency since 2010
1,300+
projects delivered
25+
countries we work with
32+
certified specialists
→ The blind spot
Part of your pipeline now starts in answers you have never seen
B2B buyers ask ChatGPT, Perplexity, and Google's AI who is worth talking to. The short-list forms before anyone clicks. None of your current tools record what happens there.
What rank trackers cannot measure
Position 3 on a keyword says nothing about an AI answer. These systems assemble recommendations from sources they trust, not from your rankings.
What agency reports leave out
A monthly SEO report covers traffic and positions. It does not tell you whether AI names your brand, names your competitors, or names nobody.
→ How answers are built
AI does not rank pages. It repeats names from sources it trusts
When a buyer asks for vendors, the system retrieves sources for the category, weighs them, and composes an answer. The audit maps that supply chain for your market.
Step 1
Buyer prompt
"Which vendors should I shortlist for…"
Step 2
Retrieval
Index plus live search across the category
Step 3 · where the weight sits
Cited sources
"Best of" listicles
Reviews & directories
Communities
Industry media
Your website
Step 4
Generated answer
A few names, with citations
Outcome
Buyer's short-list
Formed before the first site visit
Source weights shown are illustrative. They differ by category, and measuring yours is part of the audit.
Takeaway 01
Answers are assembled mostly from third-party sources
Your website is one node among many, and usually not the heaviest. Publishing more blog posts does not move the answer.
Takeaway 02
A handful of sources decide the category
The same listicles, review pages, and threads get cited again and again. Whoever dominates them gets named.
Takeaway 03
Every source can be found and acted on
A citation source is the page an AI quotes when it builds an answer. Each one has an owner and listing criteria, which makes AI visibility an operations problem, not a lottery.
→ Try the format
Run a sample visibility check
Enter a brand and category to see the kind of snapshot the audit produces for every prompt.
Visibility snapshot
Sample data0 of 5
prompts mention the brand
Illustrative example with generated data. The real audit runs 40 buyer prompts across 6 AI systems with source-level data.
Request the audit
Get the real numbers for your category.
→ Scope
Six deliverables, one measured picture
Data comes from Ahrefs Brand Radar plus manual testing of a custom prompt set in ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude, and Microsoft Copilot, benchmarked against 3 to 5 competitors you approve.
01
AI Share of Voice
How often AI names your brand versus competitors across the full prompt set. Share of voice here means the percentage of answers that mention you.
→ In the report: a scored baseline with a per-system breakdown.
02
Prompt coverage map
Which buying scenarios trigger a mention of your brand and which leave you out entirely.
→ In the report: a prompt-by-system grid with a status for every cell.
03
Competitor domination map
Which competitors AI recommends most, and which assets earned them that position.
→ In the report: a ranked competitor list with the winning assets behind each.
04
Citation source inventory
Every page and platform AI cites in your category: listicles, directories such as Clutch, G2, Capterra and TrustRadius, communities, YouTube, industry media.
→ In the report: a source-level table with your status on each and the required action.
05
Technical readiness report
Whether AI crawlers can access, parse, and quote your site. Covers GPTBot, ClaudeBot, PerplexityBot, Google-Extended, robots.txt, structured data, llms.txt, and content extractability.
→ In the report: a pass-fail checklist with fixes ordered by impact.
06
90-day action plan
A prioritized sequence of moves, each scored by expected impact and effort, ready for your team or ours.
→ In the report: a sprint-by-sprint timeline your team can start the same week.
Delivered as a PDF report plus a live walkthrough session with your team.
→ Proof of work
See the report before you buy it
Four of the report's core views, rebuilt here with sample data.
AI Share of Voice
Share of category answers that mention each brand, all systems combined.
Competitor A38%
Competitor B26%
Competitor C19%
Competitor D12%
Your brand5%
The report adds a per-system breakdown and a benchmark against the category leader.
Prompt coverage heatmap
Mention status for each buyer prompt in each AI system.
ChatGPTPerplexityAI OverviewsGeminiClaudeCopilot
Best vendors in category
Shortlist for mid-market
Alternatives to market leader
Vendor comparison request
Pricing and packages
Implementation partners
Mentioned
Inconsistent
Not mentioned
Citation sources matrix
Pages and platforms AI cites in the sample category, with the brand's status on each.
| Source | Type | Citations | Your brand | Action |
|---|---|---|---|---|
| "Best tools" category listicle | Listicle | 14 | Absent | Pitch for inclusion |
| Review platform category page | Directory | 11 | Listed, thin | Grow review volume |
| Community thread on vendor picks | Community | 9 | Absent | Join the conversation |
| Industry publication roundup | Media | 6 | Absent | PR outreach |
| Brand's own comparison page | Own site | 2 | Present | Restructure for extractability |
90-day action plan
Work sequenced into three sprints, each item scored by impact and effort.
Sprint 1 · days 0 to 30
Open AI crawler access, fix robots.txt and llms.txt
Complete profiles on the two most-cited directories
Sprint 2 · days 31 to 60
Pitch the three listicles that dominate citations
Launch a review generation program with customers
Sprint 3 · days 61 to 90
Restructure key pages for extractability
Re-run the prompt set and measure against baseline
→ How it runs
Four steps, 10 to 14 business days
-
Step 1 · days 1 to 2
Kickoff and prompt set
What we doA 60-minute interview, then we draft the buyer prompt set and the competitor list for your approval.
From youOne call and a sign-off.
-
Step 2 · days 3 to 7
Data collection
What we doWe run the full prompt set across all 6 systems, pull Ahrefs Brand Radar data, and test crawler access to your site.
From youNothing. The audit uses public data only.
-
Step 3 · days 8 to 11
Analysis and benchmark
What we doWe score mentions, map every cited source, and benchmark you against the approved competitors.
From youNothing.
-
Step 4 · days 12 to 14
Report and working session
What we doYou receive the PDF report, then we walk your team through the findings and the 90-day plan in a live session.
From youBring the people who will own the follow-up.
→ Options on the table
Three ways to get this data, compared honestly
| Criteria | Doing it in-house | Your current SEO vendor | RegisTeam AI Brand Audit |
|---|---|---|---|
| Baseline and benchmark | Possible with tooling and time; most teams stop at a few manual checks | Rarely included; rank tracking is not an AI baseline | 40 prompts, 6 systems, scored and benchmarked |
| AI system coverage | Usually 1 or 2 systems, tested by hand | Varies; often Google AI Overviews only | 6 systems, same prompt set, repeated runs |
| Citation source analysis | Hard without dedicated tooling | Sometimes, at the domain level | Page-level inventory with your status on each source |
| Competitor analysis | Manual and anecdotal | Keyword-based | Mention share plus the assets behind each competitor |
| Prioritized action plan | You write it yourself | Often generic recommendations | 90-day plan scored by impact and effort |
| Time to result | Weeks of internal time | Depends on contract | 10 to 14 business days, fixed |
A good SEO vendor is not a competitor to this audit. Many of our clients hand the plan to their existing vendor.
→ Fit check
Who this audit is for, and who it is not for
This is for you if
- You compete where buyers research before they choose: B2B and SaaS, ecommerce, healthcare and private clinics.
- You report to a CEO or board and need a defensible baseline for AI visibility.
- Competitors show up in AI answers and you want to know which assets put them there.
- You have a team, internal or external, that can execute a plan next quarter.
This is not for you if
- Buyers in your market do not research or compare options through AI tools at all.
- You want guaranteed placement in AI answers. Nobody controls these systems, and we will not pretend otherwise.
- Nobody on your side can act on the findings in the next quarter. The report would sit in a drawer.
- You are pre-launch, with no category presence to measure yet.
→ Engagement
One audit, two ways to run it
AI Brand Audit
$X,XXX
one-time · fixed scope
- 40 buyer prompts across 6 AI systems
- Ahrefs Brand Radar data
- Benchmark against 3 to 5 competitors
- All six report modules, including the 90-day plan
- PDF report plus a live walkthrough session
- Delivered in 10 to 14 business days
Audit + Implementation
from$X,XXX/mo
- Everything in the audit
- We execute the 90-day plan: citation sources, review profiles, technical fixes, content
- Monthly progress reporting against your baseline
- The audit fee is credited toward your first month
After you submit the form we reply within one business day to schedule a 30-minute scoping call. On the call we define your prompt set and confirm competitors. Payment happens only after the scope is agreed.
→ Objections, answered
Questions we hear from marketing leaders
An SEO audit examines your website: rankings, technical health, content. This audit examines what AI systems say about your category and which external sources shape those answers. Most of the work it surfaces happens off your site, on review platforms, listicles, and communities that an SEO audit never touches.
Not directly, and no one can. What you can influence are the sources AI draws from: the lists, review profiles, and communities it cites. The audit identifies exactly which sources shape answers in your category, so you invest only where it changes the outcome.
We run each prompt multiple times per system and score mention frequency rather than single answers. That produces a stable baseline you can compare quarter over quarter. Ahrefs Brand Radar adds an independent, larger-scale view of the same picture.
The audit takes 10 to 14 business days. Changes from executing the plan follow the sources involved: review platforms and directories usually update within weeks, listicle placements and community presence take longer. We do not promise timelines that depend on third parties.
One 60-minute kickoff call and an approval of the prompt set and competitor list. The audit runs on public data, so no access or integrations are required. For the final session, bring whoever will own the follow-up.
Yes, the plan is written for that. Every item states what to do, where, and in what order, with impact and effort scores. If you would rather hand it off, we execute it and credit the audit fee toward the first month.
ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude, and Microsoft Copilot. Together they cover where B2B buyers actually run vendor research today. We review the set as usage shifts.
Then the audit shows where your position is strong, where a competitor is one listicle away from replacing you, and which sources protect you. A baseline matters most to teams that already have visibility worth defending.
→ Next step
Find out what AI already tells your buyers
Tell us where to look. We reply within one business day.
Prefer to talk first?
Book a callRequest received
We review your website and category, then email you within one business day to schedule a 30-minute scoping call. The audit starts once we agree the prompt set and competitors on that call.
Book a call