Marketing analysis is like going to the gym: you know you should do it, but you keep putting it off.

The aim of marketing is to make selling unnecessary.

Peter Drucker

With ChatGPT, the process gets easier: just a few well-crafted prompts — and you already have audience segments, acquisition channels, and a list of trends for the year ahead.

Six Key Elements of Marketing Analysis:

What to AnalyzeWhat It Gives the Business
MarketUnderstanding industry size, dynamics, and trends
ConsumersWho they are, their pain points and motivations
ProductHow well it meets customer expectations
CompetitorsStrengths and weaknesses of players in the niche
ChannelsWhere and how to attract customers most effectively
TrendsWhat will change tomorrow and how to prepare

Up next, the team of RegisTeam will break down each of these blocks and share ready-to-use prompts that you can apply right away.

Market: how to understand the landscape

Before diving into segments and channels, assess the market itself: where it’s heading, whether it’s growing or shrinking, and what barriers block new entrants.

Prompt: Market Analysis

ROLE:

You are a strategic analyst with Deloitte/Accenture experience, with 12+ years producing industry overviews and market forecasts for international companies.

TASKS:

Your task is to analyze the [INDUSTRY / SECTOR] market in [SPECIFY MARKET / COUNTRY].
1) Describe the current state of the market: total size, growth or decline rates, key players.
2) Highlight the main demand drivers and market trends shaping the industry.
3) Describe barriers to entry (regulatory, technological, financial, etc.).
4) Identify potential threats and risks for new and existing players.
5) Provide 3–5 practical conclusions and recommendations for companies planning to operate in this market.

OUTPUT:

Present the result in a structured format:

  • a brief overview of the current market state,
  • a list of drivers and trends,
  • a list of barriers and risks,
  • practical recommendations.

This prompt helps you quickly see the big picture: where the market is overheated and where niches are still open. It’s especially useful when starting new projects or entering new regions.

Results here

Product: a client’s perspective

Even the best market won’t save a product if its positioning is unclear. Let’s find out how clients see it, and what strengths and weaknesses they notice.

Prompt: Product Analysis

ROLE:

You are a brand strategist with 15 years of experience working for international companies like Unilever and Procter & Gamble, specializing in product and service positioning in the [SPECIFY REGION / COUNTRY] market.

TASKS:

Your task is to analyze [PRODUCT / SERVICE NAME] for the target audience [DESCRIBE TARGET AUDIENCE].
1) Describe the current market positioning of the product: how it’s presented, the associations it creates, and the value it communicates.
2) Compare this positioning with the expectations of the target audience: what clients want to see vs. what they actually get.
3) Create a “Strengths / Weaknesses” table for the product.
4) Provide 3–5 practical recommendations to improve product positioning so it better aligns with client expectations and stands out among competitors.

OUTPUT:

Present the result in a structured format:

  • An introductory paragraph with the overall picture
  • A table of strengths and weaknesses
  • A list of practical recommendations

This type of analysis is useful not only for marketers but also for product managers: it shows where the product meets client expectations and where improvements or different communication are needed.

Audience Segmentation: who are your clients?

Segmentation isn’t just “women 25–35, live in the city, like coffee.” It’s about portraits, pain points, and motivations that help you shape communication more precisely.

Prompt: Segmentation

ROLE:

You are a consumer research and behavioral psychology expert with 12 years of experience. You’ve worked on projects for e-commerce and [B2C or B2B] services, applying Kotler & Keller approaches, JTBD framework, and Cialdini’s behavioral triggers.

TASK:

Your task is to segment the audience for [PRODUCT / SERVICE NAME] in [MARKET / COUNTRY / REGION] for a [B2C or B2B] business. If data is missing, make reasonable assumptions and mark them as “Assumption: …”. Do not ask clarifying questions.

OUTPUT REQUIREMENTS (in this order):

1) Brief context (2–3 sentences): what task the product solves in the market and which customer need it addresses.
2) Segmentation: define 4–6 segments. For each segment include:

  • Who they are (demographics for B2C / firmographics for B2B),
  • JTBD (“what job they want to get done”),
  • Pain points and risks,
  • Motivation and decision criteria,
  • Purchase triggers and barriers,
  • Key objections and how to address them,
  • Preferred communication channels,
  • Message/tone of voice (1–2 sentences),
  • “Customer quote” (one sentence in the first person).

3) Segment prioritization: briefly evaluate each segment on a 5-point scale by criteria: Potential, Accessibility, Expected Margin. Rank the segments by priority.
4) Positioning and content recommendations: for the top 2 segments, suggest:

  • A unique value proposition (UVP) in 1–2 sentences,
  • An initial offer/mechanic hypothesis,
  • Content ideas (3–5 topics or formats) and CTA/next step.

OUTPUT FORMAT:

  • First, text lists by items 1–4.
  • Then, a summary mini-table (1 row = 1 segment: “Segment | JTBD | Triggers | Barriers | Channels | Priority”).

6) Language of response — English. Style — businesslike and clear, without vague wording or filler. All assumptions must be explicitly marked.

Results here

Customer Acquisition Channels: not all social networks are equally useful

Classic case: “Let’s start a TikTok!” But there are many channels, and not every one fits your audience.

Prompt: Acquisition Channels

ROLE:

You are a digital strategist with 10 years of experience at Accenture and Ogilvy, an expert in media planning and performance marketing.

TASKS:

Your task is to select customer acquisition channels for [PRODUCT / SERVICE NAME] in [MARKET / COUNTRY / REGION]. If data is insufficient, make reasonable assumptions and mark them.
1) Compile a list of at least 7 promotion channels (online + offline, if applicable).
2) For each channel, specify:
– Strengths (what works well),
– Weaknesses (limitations or risks),
– Example of a successful use case in a similar niche,
– Approximate cost level (low/medium/high),
– Expected effectiveness (low/medium/high).
3) Compare the channels by key parameters (cost, speed, scalability).
4) Highlight which channels are best for a fast start and which for a long-term strategy.

OUTPUT:

Present the result in the following format:
– A brief overview (1–2 paragraphs),
– A table: Channel | Strengths | Weaknesses | Example | Cost | Effectiveness | Type (start/long-term),
– A list of 3–5 recommendations for choosing the optimal combination of channels.

Results here

Trend Analysis: be the first to catch the wave

Who first spotted the rise of short videos? TikTok. Who first wore sandals with socks? Well… let’s leave that to the fashion crowd.

Prompt: Trends

ROLE:

You are an innovation and marketing strategy analyst with Deloitte and McKinsey experience, with over 10 years of preparing industry forecasts for international companies.

TASKS:

Your task is to identify key trends in the [INDUSTRY NAME] within the [MARKET / COUNTRY / REGION].
1) Define at least 5 trends that will be relevant over the next 1–3 years.
2) For each trend, specify:
– Potential growth level (low/medium/high),
– Why it matters and how it impacts the market,
– Examples of brands or companies already adopting it.
3) Add a brief forecast: which of these trends are likely to have a short-term effect, and which are long-term.

OUTPUT:

Present the result in the following format:
– A brief overview (2–3 paragraphs),
– A table: Trend | Growth Potential | Significance | Example Brands | Horizon (short/long-term),
– A list of 3–4 practical recommendations on how businesses can leverage these trends.

Competitors: where we stand among others

Marketing analysis always includes evaluating the competitive landscape. Who are our neighbors in the market? How do they position their products? Which channels do they use, and what gives them an edge?

Prompt: Competitor Analysis

ROLE:

You are a strategic consultant with McKinsey and BCG experience, specializing in competitive analysis.

TASKS:

Your task is to analyze competitors for [PRODUCT / SERVICE NAME] in the [INDUSTRY] niche within the [COUNTRY / REGION] market.
1) Identify 3–5 key competitors.
2) For each competitor, specify:
– Business model and price positioning,
– Strengths,
– Weaknesses,
– Key acquisition channels,
– Brand or communication features.
3) At the end, provide 3–4 practical takeaways: where opportunities exist for [PRODUCT NAME], and where the risks are.

OUTPUT:

Present the result in a table: Competitor | Business Model | Strengths | Weaknesses | Channels | Positioning.

For a more detailed competitor analysis using SWOT, Porter’s Five Forces, and ready-to-use expanded prompts, see our separate article: Prompts for Competitor Analysis with AI.

Conclusion

Marketing analysis isn’t a bulky file gathering dust on Google Drive. It’s a way to look at the market without illusions: where your product is strong, who your customers are, and who’s breathing down your neck. Structure helps: segments, channels, trends, and competitors fall into place, and chaos turns into a plan.

But it’s important to remember: analysis is only the start. Its true value appears when ideas turn into actions — tests, campaigns, new offers. Analytics is a navigator. But if you switch it on and sit in the car without moving, you won’t get far.