SEO Case: A Service Designed to Attract Audiences on Social Media Networks
The website offers a range of social media engagement services, including followers, likes, views, and subscribers for platforms including Instagram, TikTok, Facebook, Twitter, and YouTube
– Systematic increase in the number of conversions from the website
– Growth in traffic from organic search
Individuals or companies seeking to increase their social relevance and online presence by artificially increasing subscribers and engagement numbers. The target audience is comprised primarily of social media users and organizations seeking to rapidly increase their visibility and authority on various social media platforms
June 1, 2019 - present
USA
Challenges of the project
About the project:
The website is built on innovative automatic algorithms that allow you to attract a live audience, increase social media metrics without spending effort and time on the part of the customer.
The website owners have developed their own unique promotion algorithms, which are completely safe for the pages of clients. These algorithms provide the fastest and most effective growth of target indicators.
Project analytics prior to collaboration:
Project Visibility:
Conclusion:
The website lacks significant visibility and organic search traffic. The website is not appearing prominently in search engine results for targeted keywords, resulting in a low number of visitors from organic search. There are a number of reasons why a website may not be visible to search engines. These include poor search engine optimization (SEO), a lack of quality and relevant content, or the newness of the website. Consequently, the website is unable to attract visitors organically and relies more heavily on direct visits or paid advertising to drive traffic. This limits the website’s potential for growth, engagement, and the business’s ability to convert leads into sales.
Traffic analysis:
Conclusion:
A lack of organic search traffic to a website indicates that it is not effectively attracting potential visitors through search engines. This can be attributed to inadequate SEO optimization, including poor keyword optimization, a lack of quality content, or technical issues preventing indexing in search engines.
A website that lacks organic traffic is missing out on a significant source of potential traffic and conversions.
To maintain organic traffic growth, it is essential to create high-quality, relevant content that addresses the needs and demands of your target audience. Additionally, it is crucial to ensure that your website is technically optimized for search engines. This entails ensuring fast loading speeds, mobile responsiveness, and proper keyword usage. Regularly updating your website with fresh content and maintaining a strong backlink profile can also significantly improve your search rankings and organic traffic over time.
Keyword distribution by position:
Conclusion:
The majority of the most important keywords for the domain are located outside the TOP 20 and TOP 50 zones. This means that they are not in the main traffic-generating zone, which is the TOP 10. It is advisable to concentrate on promoting high- and medium-frequency queries in order to improve website visibility and attract more visitors. This will increase the reach of the target audience and optimize the website’s performance in search engines. At the outset of the project, such queries were not included in the top ten search results.
Team actions
Project Problematics:
- Presence of duplicates of internal technical pages:
| Redirect type | From | To |
| Determination of the main mirror | www.site.com | site.com |
| Slash handling at the end of URL | site.com/page | site.com/page/ |
| Redirect from home page duplicates | site.com/index.html site.com/home site.com/index.php | site.com |
| Extra slashes in URLs | site.com/page/// | site.com/page/ |
| URLs in lower case only | site.com/Page/ site.com/PAGE/ |
site.com/page/ |
The .htaccess file is configured with regular expressions from pages with slash to pages without slash (the whole website):
RewriteCond %{REQUEST_URI} !\?
RewriteCond %{REQUEST_URI} !\&
RewriteCond %{REQUEST_URI} !\=
RewriteCond %{REQUEST_URI} !\.
RewriteCond %{REQUEST_URI} ![^\/]$
RewriteRule ^(.*)\/$ /$1 [R=301,L]
Project Problematics:
- Lack of optimization of metadata and structure of service pages:
At the outset of the project, an SEO specialist from RegisTeam initiated the process of developing a semantic core.
Instructions provided by the SEO specialist at RegisTeam for collecting the semantic core using the Serpstat service:
Step 1: Defining goals and objectives
- Prior to commencing work on the semantic core, it is essential to define the specific objectives that you wish to achieve. These may include improving the positions of certain queries, expanding the visibility of the website in new directions, increasing traffic or other business objectives.
Step 2: Preparing keywords for analysis
- Identify an initial list of keywords that best describe the products or services you offer.
- Use internal data such as sales reports, website analytics, and customer feedback to generate an initial list of queries.
Step 3: Compiling an expanded list of keywords
- Assemble an expanded list of keywords, including high-frequency, mid-frequency and low-frequency queries.
- Group the collected keywords by relevance and perceived effectiveness for your website.
Step 4: Keyword grouping
- Group keywords according to their meaning and purpose in relation to the pages on which they will be used.
- Create separate groups for informational, commercial and transactional queries.
Step 5: Competitive analysis and prioritization
- Prioritize areas for improvement based on a competitive analysis and potential for increased traffic.
Step 6: Content strategy planning
- Based on the collected semantic core, develop a content strategy that includes creating or optimizing pages for key queries, improving user experience, and increasing content relevancy.
Step 7: Monitoring and adapting
- Regularly monitor your website’s position on key queries.
- Adapt your strategy in response to changes in search engine algorithms, user behavior and competitors’ actions.
The process of collecting a semantic core is cyclical. As your website develops and search query trends change, it will be necessary for you to return to analyze and adjust your semantic core on a regular basis.
Example of the developed semantic core for the current project:
Project Problematics:
- Lack of Core Web Vitals optimization:
Core Web Vitals is a set of specific metrics that Google uses to evaluate the quality of user experience on websites. These metrics are crucial for all aspects of web development, as they directly impact a website’s search engine ranking.
Core Web Vitals include the following key metrics:
- Largest Contentful Paint (LCP): Measures the load time of the largest content item in the visible area of the page since the page started loading. The optimal LCP time is 2.5 seconds or faster.
- First Input Delay (FID): Measures the time from when a user first interacts with a page (e.g., clicks a link or button) to when the browser can actually begin processing that interaction. The goal is an FID of 100 milliseconds or less.
- Cumulative Layout Shift (CLS): Measures the stability of the page’s visual presentation, that is, how often elements on the page shift during loading. A good CLS value is 0.1 or less.
These metrics help webmasters and developers improve the quality of web pages by making them easier to use and faster for users. Google recommends optimizing these important metrics to improve the overall quality of web pages and your position in search results.
Core Web Vitals achieved after optimization by project technicians:
Project Problematics:
- Crawl budget is being wasted
The results of the analysis – site crawl problems:
Crawl budget waste occurs when search engine robots (e.g. Googlebot) spend their limited time and resources indexing unnecessary, duplicate, or low-quality pages on a website instead of crawling and indexing content that is actually important to the search engine and useful to the user. This can result in important pages being indexed more slowly or not being crawled at all by search engines due to inefficient allocation of website crawling resources.
The crawl budget can be wasted in many ways, including:
- Indexing pages with duplicate content: When search engine robots have to crawl many pages with the same or very similar content.
- Excessive number of low quality or unnecessary pages: These can be automatically generated pages, temporary pages, pages with very little unique content, etc.
- Too deep and complex website structure: When robots are forced to go through multiple levels of navigation to get to meaningful pages.
- Blocking important resources in the robots.txt file: If important pages or resources are accidentally blocked from indexing.
- Links to pages with errors (404/500): When robots waste time trying to index pages that don’t exist or server errors.
- Overuse of redirects: Redirect chains are particularly problematic when one redirect leads to another.
Crawl budget optimization is a process of managing how and what search engine robots spend their time crawling a site. Its objective is to ensure that important and quality content is given indexing priority. This includes improving the structure of the website, optimizing the directives of the robots.txt file, eliminating duplicate and low-quality content, and fixing errors on the website.
Project Problematics:
- Lack of optimization of external factors
Our actions were aimed at obtaining high-quality and relevant to the subject of the website external links. In addition, we conducted an audit of the existing link mass with the objective of removing low-quality links.
An example of the link profile structure after the start of work:
Results
Increased website visibility:
Growth in the dynamics of website visibility by queries:
Growth in traffic dynamics:
Growth in the distribution of keywords by position:
Summary
RegisTeam’s digital agency specialists achieved remarkable success in promoting the client’s service by significantly increasing its visibility in search engines, optimizing SEO, and attracting targeted visitors through high-quality content and strategic marketing.
Our methodology, which combines data analysis, creativity, and technical expertise, has led to a notable increase in website traffic and conversion performance.
To achieve similar results for your internet project, we suggest using the services of RegisTeam.
PM-Casebook: Negotiations, Deadlines, Success
Some projects follow the plan. This one didn’t. We took on the SEO promotion of a service for attracting audiences on social media, but we quickly encountered a problem that no one mentioned at the start: the client lived in a world of trends, while SEO is about stability.
Project Challenges: The Endless Race for Trends
From the first few weeks, it became clear:
– The client changed strategy every month because “a new trend—urgent action needed!”
– We promoted articles, but within a couple of weeks, the client would say, “This topic is outdated—delete it”.
– The entire project relied on rapid response, whereas SEO requires time.
– The client had a cult of instant results, but organic traffic doesn’t work like paid advertising.
Solution: Teaching the Client to Live in Two Worlds
Instead of fighting the chaos, we adapted to it:
1. Divided content into two layers—fast articles for trends (which could change) and foundational pages that remained.
2. Introduced SEO flexibility—taught the client that old articles could be updated instead of deleted, bringing traffic for months.
3. Connected SEO with social media—started using articles as the basis for social media posts so content lived across platforms.
4. Explained the value of evergreen content—helped the client balance hype-driven topics with those that remain relevant over time.
5. Reduced drastic content removals—implemented a rule: no more than 10% of old content could be deleted per month to maintain rankings.
Results: SEO Started Working, and the Client Stopped Fearing Long-Term Strategies
A few months later, the client saw that traffic continued to grow—even as trends shifted. Now, instead of blindly chasing hype, they use SEO as a stable growth tool.
This case proves once again: PMs don’t just manage deadlines and tasks—they adapt strategies to match the client’s mindset, even when the client is used to speed, and we’re working with long-term tools.
