Service

SEO-audit, SEO-promotion

Project

A platform of tools and solutions designed to boost sales. The platform assists businesses in optimizing processes and improving communication within the team, both horizontally (between employees) and vertically (between employees and managers). The platform automates sales, integrates them with CRM, sets up analytics and content management. All of this expands the capabilities of salespeople and sales managers, increases their efficiency, and ultimately boosts the profit of the entire company and its potential for further growth

Objective

– Generate more leads and customers for the platform
– Improve search engine rankings for relevant keywords
– Increase organic traffic to the website

Niche

The primary target audience is sales professionals, sales managers and business owners who are interested in improving their sales processes and overall effectiveness. The project is suitable for companies of all sizes and across a range of industries

Period

November 27, 2020 - December 8, 2022

Region

USA

Challenges of the project

About the project:

The platform provides a variety of tools and features designed to empower sales teams and enhance their efficiency.

One of the key advantages over competitors is the ability to automate sales processes. This allows businesses to optimize repetitive tasks and workflows, streamline communications, and free up employees’ time and energy to achieve their main goal—increasing sales.

By integrating with CRM, businesses can easily aggregate, store, and analyze sales and customer data, allowing them to more effectively track and manage customer interactions.

The platform gathers and organizes analytics data, offering valuable insights into sales performance. This data can be used to identify weaknesses and successful solutions, as well as points of growth.

The platform offers companies the ability to create and distribute promotional materials in a more efficient manner through its content management capabilities.

When used correctly, the proposed toolkit offers significant potential for sales incentives.

Project analytics prior to collaboration:

Project Visibility:

A website’s visibility in Google’s search engine directly correlates with its popularity and ranking in search results. An increase in visibility also leads to an increase in the website’s position in search engine results, which in turn increases the frequency of queries for which the website is ranked. When visibility reaches zero, it indicates that the website is ranked poorly for the majority of queries.

This ultimately leads to users not accessing the website.

The ranking of a website in search engines is determined by its position in the search results. This position is proportional to the ratio of actual views of the website’s snippet to the total number of impressions for a given query.

It is evident that websites ranking in the top three positions in search results have the greatest visibility, while resources beyond the first page have extremely low visibility. This indicator provides an objective measure of the effectiveness of SEO optimization for a website. It can be used by business owners to evaluate the work of their promotion specialists.

The opinion of the search engine optimization specialist at RegisTeam

Traffic analysis:

Conclusion:

A lack of increase in traffic from organic search is a significant warning sign for any web project or online business. A lack of growth in organic traffic can indicate a number of potential issues, including ineffective content optimization for search engines, competition in the chosen niche, changes in search algorithms, or insufficient promotional measures.

It is crucial to analyze and identify the reasons for stagnant organic search traffic figures in order to develop a strategy to improve them. This strategy may include updating content, improving the technical optimization of the website, increasing the number of links, or revising marketing campaigns.

Keyword distribution by position:

Conclusion:

After auditing the distribution of queries in the TOP-100 search results for our project, the following data was obtained: no queries were found in the TOP-1, only two queries were included in the TOP-3, 18 queries were included in the TOP-20, and the remaining 41 queries were included in the TOP-100, but outside the first page.

These results are cause for concern. The absence of queries in the TOP 1 and a small number of queries in the TOP 3 indicate that the project is not visible in search engines. This may be due to a number of reasons, including ineffective content optimization, an insufficient number of links, or an insufficient relevance of content for search queries.

To address the issue, a more thorough examination of keywords and queries will be conducted to enhance content and link-building strategies. Additionally, it may be beneficial to adjust marketing campaigns. These measures will enhance the visibility of the project in search engines and improve its ranking on key queries.

It is not optimal for a website to have no queries in the TOP 1 and TOP 3 and all keywords outside of the TOP 50 and TOP 100. However, there are a few steps you can take to improve the position of the project:

As SEO specialists at RegisTeam, we advise that you conduct a more thorough analysis of your website's current search engine ranking. It is important to examine the keywords currently being used on your website and analyze their effectiveness. Once you have identified the most relevant keywords, you should focus on optimizing your content for these keywords. This includes meta tags, page titles, texts, etc. Please do not overlook the importance of improving technical aspects of your website, including loading speed, mobile optimization, and URL structure. It is also important to build quality backlinks to your website in order to increase its authority in the eyes of search engines. It is important to monitor your results on a regular basis and analyze the data in order to adjust your SEO strategy as needed.

Advice from an SEO expert at RegisTeam

Team actions

Project Problematics:

  • Presence of “Zombie Pages”* in the structure

Conclusion:

The message in Google Search Console reads, “This site appears to contain a significant percentage of low-quality or shallow pages that do not provide users with much added value (such as affiliate pages, cookie-cutter sites, automatically generated content or copied content).”

*These pages are of no value and should be deleted. (For example, archive pages, category and tag pages, search results pages, etc.). The removal or non-indexing of so-called “zombie pages” can result in improved crawl rates and rankings.

Project Problematics:

  • Several versions of the website:

http://example.com
https://example.com
http://www.example.com
https://www.example.com

Conclusion:

The ambiguity of URLs is a technical error. The website is available in multiple versions, including HTTP, HTTPS, www, and without it. This could result in the creation of duplicate content, which would negatively impact the site’s search engine indexing. It is recommended that all versions of the website be redirected to a single preferred version (e.g., HTTPS without the www prefix) in order to eliminate duplicate content and improve SEO optimization.

Therefore, the software engineers were given the following task:

Terms of Reference:

1. Redirect setup:

  • Set up 301 redirects from the http://example.com version of the site to https://www.example.com.
  • Set up 301 redirects from the http://www.example.com version of the site to https://www.example.com.
  • Set up 301 redirects from the https://example.com version of the site to https://www.example.com.

2. Update .htaccess file (for Apache servers) or configuration file (for Nginx servers):

  • Add redirect rules for all versions of the site to the preferred version with www prefix and using HTTPS.

3. Check if redirects are set up correctly:

  • Make sure that after setting up redirects, when trying to access any version of the site (with http, without www, etc.), the user is automatically redirected to the version with the www prefix and using HTTPS.

4. Testing the changes:

  • Test the configured redirects a variety of devices and browsers to ensure their functionality.
  • Verify with analytics and webmaster tools that the updates have not caused any issues with indexing or site accessibility.

5. Documentation:

  • Document the process of setting up redirects for future support and management.

Project Problematics:

  • No On-page optimization

Inappropriate page titles that lack keywords or fail to align with the content of the page. Example of the error:

Absence of h1 header on all pages. Example of the error:

Lack of Schema.org, to help search engines better understand page content. Example of the error:

In order for the promoted website to occupy high positions, the team at RegisTeam started working on the metadata, gathering a semantic core.
Here is an example of the work done:

The CEO of marketing agency RegisTeam expressed his opinion on the importance of semantic core for effective SEO

A successful SEO strategy is built on a solid semantic core. Without a carefully selected and optimized set of keywords, it is challenging to achieve high search engine rankings. This not only enhances the visibility of the website, but also guarantees that your content aligns with the queries and needs of your target audience. This approach not only attracts traffic but also ensures its quality and relevance, which is crucial for converting visitors into customers.

Furthermore, an effective semantic core enables the creation of a logical and understandable website structure, which enhances the user experience and facilitates the indexing of the website by search engine robots. In today's competitive online environment, a comprehensive approach to SEO is crucial for success. At RegisTeam, we prioritize the development and optimization of the semantic core to ensure our clients gain the greatest advantage in search engine rankings.

Alex Benedychuk, CEO Regis Team

Once the semantics had been developed and agreed upon, the next stage of the work was to optimize the metadata. An example of the work done:

The third stage of the work is the development of an effective and competitive content plan. An example of the work done:

As a result of our successful content optimization efforts, we saw a significant increase in visibility:

Project Problematics:

  • Lack of optimization of external factors

At the outset, there were two backlinks and one unique referring domain. Dynamics of the link profile before the start of work:

Stages of external optimization work:

  • Analyzed the link profile and overall website performance.
  • Determined the most appropriate link building methods.
  • Selected queries and pages for building up the link mass.
  • Developed a link promotion strategy.
  • In accordance with the strategy, the number of links was distributed by method for the first period of five months.
  • Compiled and approved a list of anchors and near-link texts.
  • Approved the parameters for selecting domain sites for all linkbuilding methods.
  • Placed the initial links and approved them with the client.
  • Further – systematic placement of full volume of backlinks.

Dynamics of the link profile after the start of work:

In 2024, link building strategy remains a crucial element of SEO promotion. Despite the evolution of search engine algorithms and changes in optimization focus, quality and relevant links remain an important factor in increasing a website's authority and visibility. This is due to the fact that search engines such as Google still consider inbound links as one of the key indicators of a resource's usefulness and popularity among users.

However, it is important to emphasize that modern link building requires special attention to the quality and contextuality of links. The simple accumulation of link mass without consideration of its sources and thematic relevance may not only fail to yield the desired results but may also negatively impact the reputation of the website in the eyes of search engines. The effectiveness of links in 2024 is determined by their ability to attract the target audience and improve the user experience, which directly affects the position of the site in search engine results.

The opinion of a search engine optimization specialist at RegisTeam

Results

Increased website visibility:

Growth in the dynamics of website visibility by queries:

Growth in traffic dynamics:

Growth in the distribution of keywords by position:

Summary

The specialists at digital agency RegisTeam achieved impressive results in promoting this website, significantly increasing its visibility in search engines. We successfully optimized the client’s website, engaging the target audience with quality content and strategic marketing. Our approach based on data analysis, technical expertise and creative solutions significantly increased traffic to the website and improved its conversion rate.

PM-Casebook: Negotiations, Deadlines, Success

When we took on the promotion of a B2B lead generation platform, it seemed like a classic SEO case. However, we quickly realized that no amount of SEO would help if the business itself had a hole in the hull.

Project Challenges: Misalignment Between Marketing and Sales

As we started working, we noticed a strange pattern:

– Website traffic was growing, but the number of leads remained the same.

– The client invested in SEO, but their sales team didn’t know how to handle the incoming leads.

– The content was attracting the right audience, but inquiries were getting lost “somewhere along the way”.

– Sales managers and the marketing team weren’t communicating at all.

Solution: Align the Departments First, Then Optimize SEO

Instead of driving traffic into a void, we implemented an emergency action plan:

1. Connected the sales and marketing teams in a shared chat—it turned out that marketers didn’t know what kind of leads were needed, while salespeople complained they were getting “the wrong clients”.

2. Set up a lead generation funnel—ensuring that inquiries weren’t just left on the website but were immediately passed on to managers.

3. Created content not only for attracting leads but also for closing deals—adding case studies, product reviews, and client checklists.

4. Trained sales managers to handle the new leads—we discovered that half of the inquiries were lost simply because no one processed them in time.

5. Redesigned the SEO strategy based on real client needs—removing irrelevant content, strengthening landing pages, and adding trigger forms to boost conversions.

Results: The Business Revived, and SEO Became a Growth Tool

A few months later, the client saw that SEO wasn’t just driving traffic—it was generating revenue. Sales managers stopped saying, “These leads don’t fit us,” marketing stopped running ads in vain, and the platform began to grow without chaotic, last-minute changes.

This case demonstrated that PM isn’t just about meeting deadlines—it’s about proactively ensuring that marketing and sales work together. Because SEO isn’t magic; it’s a tool that must be seamlessly integrated into business processes.

Get the same result with RegisTeam!