Service

SEO-audit, SEO-promotion

Project

Online sales proposal template builder designed to increase sales

Objective

– Getting into TOP-10 for commercial queries

Niche

Businesses and professionals who need an effective and efficient solution for creating, managing and sending sales proposals. Sales Teams, business development specialists, marketing agencies and advisors, freelancers and independent consultants, corporate executives

Period

April 30, 2023 - present

Region

USA

Challenges of the project

About the project:

An online platform designed to simplify the process of creating and sending commercial proposals.

Key features and services:

Automated creation of proposals: The platform offers the ability to automate the process of creating proposals and their mass distribution through databases. This feature is particularly beneficial for companies that regularly send out a large number of proposals.

Real-time notifications: The platform provides users with real-time notifications when an offer is opened. This feature facilitates the speedy execution of follow-up actions, potentially increasing the likelihood of closing deals.

Templates and content writing utilizing artificial intelligence: Users have access to a wide range of templates for the creation of business proposals, as well as AI-generated content writing suggestions.

Digital and print offers: The project supports both digital and printed versions of proposals. The platform ensures that proposals are secure and accessible on mobile devices.

Digital signature: This feature allows customers to digitally sign and agree to proposals within the platform, simplifying the agreement process.

Management of proposal status: Proposals can be assigned different statuses, such as “Draft,” “Published,” “Won,” “Lost,” or “Expired.” This system enables users to effectively manage their proposals and gain a better understanding of the sales process.

Integration and management functions: The platform is designed to integrate seamlessly with CRM software, offering a range of features. These include document control, contact and alert management, and the ability to customize branding.

A range of pricing plans is available to meet the needs of businesses of different sizes and characteristics. These include individual plans suitable for single users, enterprise plans that provide unlimited users and published offers, as well as advanced features (such as behavioral analytics).

Client Project is a comprehensive proposal management tool that combines automation, real-time analytics and digital signature capabilities to improve the efficiency and effectiveness of proposal creation and management for companies of all sizes.

Project analytics prior to collaboration:

Visibility of the project:

A visibility assessment allows you to determine the effectiveness of completed website promotion works and serves as an indicator of the success of the project. A low level of visibility often indicates that the website has not reached the top 10 for queries with high frequency. Positions for such queries have a significant impact on the visibility level.

Conclusion from our SEO specialist

Advice on using metrics in Serpstat:

Please note that the data provided by the Serpstat service is subject to a slight delay. This means that information is not displayed in real time, but based on the last available “snapshot”. The typical delay is approximately one week.

Traffic analysis:

Conclusion:

A lack of traffic from organic systems may be due to a number of factors, including insufficient optimization of content for search queries, technical issues on the website, an insufficient authority of the resource, or violations of SEO rules. These factors can reduce the visibility of the website for search engines.

Organic traffic is of particular value to web resources for several reasons. First, unlike advertising traffic, you do not have to pay for it – visitors find the website themselves. Second, organic traffic allows the website to attract the maximum target audience for key queries that they themselves type into the search bar.

The lack of organic traffic growth is a significant challenge for most online platforms. Identifying the causes of the decline in traffic allows for prompt action to be taken and for site traffic to be restored.

Keyword distribution by position:

Conclusion:

A website that lacks positions for key queries may indicate a lack of visibility in search engines. This could be due to issues with content optimization or site structure. There are several factors that can contribute to the lack of keyword positions, including:

Non-optimized content: It is important to ensure that the keywords you wish to rank for are naturally embedded in the text of your content. If your website pages do not contain sufficient relevant keywords, search engines may not recognize them as relevant to users’ queries.

Lack of quality backlinks: Backlinks are an essential element in search engine ranking. A website’s visibility in search results can be negatively impacted if it lacks a sufficient number of high-quality, relevant backlinks.

Technical optimization issues: Technical aspects such as page load speed, mobile optimization, proper meta tags and page titles are also important for SEO. Incorrect technical optimization can lead to poor ranking.

Competitive environment: The level of competition for specific keywords can vary considerably depending on the industry. For new or less established websites, it may take time and effort to achieve good positions in search results.

Lack of content: Insufficient content on a website or low-quality content can also have a negative impact on search engine rankings. Search engines typically favor websites with informative and unique content.

To address the lack of positions for key queries, our SEO team recommended an audit that includes content analysis, backlinks, technical optimization, and a competitive environment analysis. Once the weaknesses are identified, an improvement strategy can be developed to help the website gain better visibility in search results.

Team actions

Project Problematics:

  • Lack of metadata optimization for relevant key queries:

The “Search Console Result – Mobile-Friendly Report: not optimized for mobile devices” indicates that Google’s tool for assisting webmasters in optimizing their websites, Google Search Console, has identified this site as not optimized for use on mobile devices.

Such an assessment can have several negative consequences:

Poor user experience on mobile devices. The website may not display properly on mobile devices due to text that is too small, links that are too close together and difficult to access, and other usability issues.

Impact on mobile search ranking: Google considers the adaptability of a website for mobile devices to be a ranking factor in search results. Websites that are not optimized for mobile devices may rank lower in Google search results, particularly when searching on mobile devices.

Technical issues: The report may identify specific technical issues that make the promoted website less mobile-friendly. These may include the use of incompatible software, content wider than the screen, or unplayable content.

RegisTeam’s Solutions:

Conducted a detailed mobile compatibility test:

  • We utilized Google’s Mobile-Friendly Test tool to obtain a detailed report on the specific elements that contribute to a website’s non-compliance with mobile-friendly standards.

Developed technical specifications to optimize website speed for mobile devices:

  • It is important to note that users of mobile platforms tend to have a slower internet experience than desktop devices. This is why it is crucial to optimize your website’s loading speed. This may include compressing images, minimizing CSS and JavaScript, and using browser caching.

Website loading speed is an important metric for search engines. A high loading speed is convenient for users. Among other factors, websites that load faster are ranked higher by search engines.

A number of factors can influence the speed of a website's loading time, including the use of unoptimized code, the absence of compression, and the presence of a large number of external plug-in files.

It is essential to identify which elements can be optimized to enhance the loading speed of the website, particularly on mobile devices.

Advice from an SEO specialist

Error: Presence of non-unique content on promoted pages

The results of the internal page analysis:

The results of the blog pages analysis:

Always use unique content on the promoted website. Unique content is crucial since search engines like Google prioritize sites with original and valuable information. This helps to increase the ranking of your website in search results. Duplicate or plagiarized content can have a negative impact on your website's visibility and authority. Search engines may penalize or even blacklist websites with non-unique content. Therefore, it is essential to invest in unique, high-quality content to ensure the success of your SEO strategy.

Advice from an SEO specialist

RegisTeam’s Solutions:

A significant amount of work was invested in creating valuable and unique content. The previous content was entirely replaced with new content.

Error: Absence of metadata optimization on all pages of the website

Metadata optimization is crucial for SEO website promotion. It directly affects how search engines understand and display your website in search results. Well-written meta titles and descriptions provide potential visitors with a clear and relevant description of your content. This ultimately leads to a higher number of clicks, which not only increases visibility but also improves the user experience, contributing to higher rankings and better SEO. By effectively utilizing metadata, you can significantly impact the performance and visibility of your website online.

RegisTeam’s Solutions:

Firstly, we collected and clustered the semantic core. An example of queries developed by the RegisTeam:

The second step was to optimize the metadata in accordance with the semantic core.

Step 1

A specialist from RegisTeam, with expertise in SEO optimization, began work on the project by collecting the semantic core to eliminate any lack of optimization of metadata on important pages for promotion.

Collecting a semantic core is an essential step in optimizing a website for search engines. A semantic core is a set of keywords and phrases that best describe the topic and content of the website.

The opinion of the search engine optimization specialist at RegisTeam

The following are the main stages of semantic core collection:

Researching the niche and target audience:

  • Identified key topics and terms related to the niche of the current project.
  • Analyzed the interests and demands of the target audience.

Utilizing keyword tools:

  • Used special tools such as Google Keyword Planner, SEMrush, Ahrefs to identify keywords related to the subject of the website.

Competitor analysis:

  • Studied competitors’ websites, highlighting the keywords they use.
  • Evaluated which key phrases are most effective for competitors.

Keyword filtering and grouping:

  • Filtered keywords according to their relevance and popularity.
    Grouped keywords by topic for ease of further optimization.

Primary and secondary keywords selection:

  • Selected primary keywords that best capture the essence of the content.
  • Selected additional keywords that can be used in less important sections.

Semantic core collection is a dynamic process that requires constant monitoring and adaptation to changes in search algorithms and user requirements.

The following is an example of a developed semantic core for the current project:

Once the semantics collection phase was complete, the team began optimizing the metadata on the pages.

The following is an example of the work that was done:

Project Problematics:

  • Low website loading speed:

Step 2

The team identified the issue of insufficient website loading speed. As a result, the terms of reference for software engineers to improve the loading speed of the site were drawn up.

An example of the terms of reference for software engineers aimed at speeding up the loading speed of the website:

Overall goal: Reduce the loading times of website pages in order to enhance the user experience and optimize SEO metrics.

1. Image optimization

  • Compressing and optimizing all images.
  • Using formats such as WebP to reduce file size without losing quality.
  • Implementing Lazy Loading for images.

2. Minimizing and merging files

  • Minimizing CSS and JavaScript files.
  • Combining multiple CSS and JS files into one to reduce the number of HTTP requests.

3. Using browser caching

  • Configuring HTTP headers for caching static resources.
  • Enforcing caching policies for different types of content.

4. Optimization of server response speed

  • Analyzing and optimizing server configuration.
  • Using CDN (content delivery network) to accelerate resource loading.

5. CSS and JavaScript optimization

  • Asynchronous or delayed loading of non-critical JavaScript files.
  • Optimizing CSS loading order for fast content rendering.

6. Improvement of the mobile version of the website

  • Checking and optimizing the adaptability of the mobile version.
  • Faster loading on mobile devices.

7. Reducing page load time

  • Optimization of page code and templates.
  • Using AMP (Accelerated Mobile Pages) technology for mobile pages.

8. Working with web fonts

  • Limiting the number of web fonts that can be used.
  • Optimizing font loading (for example, with font-display).

9. Checking and troubleshooting problems

  • Utilizing tools such as Google PageSpeed Insights to analyze and troubleshoot issues that slow down website loading.

10. Monitoring and reporting

  • Regular monitoring of load speed after changes have been made.
  • Providing reports on website performance.

Each change must be accompanied by testing to ensure that the functionality of the website is not compromised.

Project Problematics:

  • Presence of multiple errors in Google Search Console:

It is important to note that multiple errors in Google Search Console can have a significant impact on your website's SEO (search engine optimization). These errors can affect your website in the following ways:

1. The indexing process can be negatively affected by a number of factors, including errors such as 404 (page not found) or website access problems. These can prevent pages from being indexed properly, which in turn affects the visibility of the website in search engine results.
2. Reduced quality of user experience. Website errors can degrade the user experience. Especially those that directly affect users: broken links or page loading errors. Search engines, such as Google, place a significant emphasis on the quality of the user experience. Websites that fail to provide a satisfactory experience may result in a downgrade in the rankings.
3. Mobile optimization issues. If Google Search Console shows errors related to mobile optimization, such as incorrect display on mobile devices, this can affect your website's ranking. The latter is becoming increasingly important every year.
4. Content loading problems. Errors such as slow page loading can lead to poor rankings, as page load speed is one of the ranking factors.
5. A lack of trust from search engines. The presence of constant errors on a website can result in a loss of trust from search engines, which can subsequently impact rankings.

It is crucial to regularly monitor Google Search Console for any potential errors and promptly address them to ensure that your website is well SEO positioned.

The opinion of the Search Engine Optimization Specialist at RegisTeam

Comprehensive SEO strategy from RegisTeam to improve website visibility

The development of an SEO strategy for a website with technical errors and a poorly designed structure requires a comprehensive approach. Registeam proposed a comprehensive search engine optimization strategy tailored to the unique needs of this website.

Our goal was to eliminate existing technical issues and enhance the website’s structure in order to achieve a top 10 ranking in search queries.

The following are the key aspects of our strategy:

1. Technical audit

We conducted a technical audit of the website using advanced tools. This helped us to identify and eliminate errors such as broken links, indexing problems and slow loading pages.

2. Website structure optimization

We will develop a logical and clear website structure, providing easy navigation for users and search engines. Internal linking will be enhanced and URLs will be optimized to include keywords.

3. Content marketing

Following an in-depth analysis of the target audience and competitors, we developed a content marketing strategy. To implement this strategy, we created unique and useful content that meets the needs of the target audience. We also organized regular updates of the existing content.

4. On-page SEO optimization

We conducted a comprehensive review of each page of the website, optimizing meta tags, titles, and descriptions, as well as enhancing the use of images and their alt attributes. Additionally, we implemented structured data to enhance the understanding of the content by search engines.

5. External optimization and link profile

We focused on building quality and relevant backlinks, and conducted an audit of the current link profile with the aim of eliminating low-quality links.

An example of a link profile after the start of the work:

Results

Increased website visibility:

Growth in the dynamics of website visibility by queries:

Growth in traffic dynamics:

Growth in the distribution of keywords by position:

Summary

RegisTeam digital agency team has achieved good results in website promotion by significantly increasing visibility in search engines, improving SEO optimization and attracting target audience through quality content and effective strategies.

Our approach, which combines analytics, creativity, and technical expertise, has led to a notable increase in traffic and improved conversions.

If you are also aiming to achieve similar results for your web project, we invite you to work with RegisTeam. We will provide comprehensive professional promotion of your website.

PM-Casebook: Negotiations, Deadlines, Success

There are projects where traffic isn’t the most important thing. While promoting an eSign service for document signing and creating business proposals, it became clear that a standard SEO approach wouldn’t deliver results. Here, trust was everything. People sign legally important documents, and before clicking “Sign Up,” they need to be sure the service is trustworthy.

Project Challenges: High Stakes

From the very beginning, we encountered unusual challenges:

– Traffic was growing, but conversions remained low—users were visiting the site but hesitant to trust the platform.

– Potential clients weren’t just searching for “document signing service,” but for legally valid and secure solutions.

– High competition—well-known brands already occupied the top positions in search results, and simply optimizing for SEO wouldn’t provide a breakthrough.

– Complex legal requirements—content had to comply with legal norms, and any inaccuracies could create problems for the client.

Solution: SEO Through Building Trust

To take the project to the next level, we shifted our approach to promotion:

1. Focus on expert content—instead of traditional SEO content, we began publishing articles about the legal aspects of eSign, explaining how it works across different countries and industries.

2. Creation of case studies and testimonials—we showcased real clients using eSign in business, demonstrating the reliability of the service.

3. Collaboration with industry leaders—we set up co-authored publications with lawyers and business consultants to enhance the site’s authority.

4. Emphasis on SERP optimization—we fine-tuned meta descriptions and titles to highlight security and legal compliance directly in search results.

5. Developing a Q&A section—we compiled frequently asked questions about digital signatures and structured them to appear in the “People also ask” box on Google.

Results: Trust Equals Sales

After a few months, the client saw not only an increase in traffic but also a change in its nature. Now, the site attracted users who understood that the service was reliable and were ready to register. SEO ceased to be just a traffic generation tool and became a trust-building tool.

This case proved: PM isn’t just about deadlines and tasks, but about understanding the essence of the product. Sometimes the problem isn’t the quantity of traffic but the lack of confidence users need to take the next step.

Get the same result with RegisTeam!