Service

SEO-audit, SEO-promotion

Project

The company specializes in the creation of professional websites, logos, and other branding solutions for small to medium-sized businesses in New Zealand. The company provides both turnkey website development and a website builder for customers who prefer to build their own sites

Objective

– Increasing organic traffic (Content optimization to enhance search engine rankings)
– Increase brand visibility
– Improve conversions

Niche

Small to medium-sized businesses, startups and individuals who need a professionally designed website

Period

August, 2020 - April, 2022

Region

New Zealand

Challenges of the project

About the project:

The project offers a wide range of website development and promotion services, including design development, logo creation, SEO optimization, and social media management. The company provides professional design services and tools for those looking to create websites independently. The company’s primary goal is to provide clients with high-quality, fast, and affordable web solutions to help improve online presence and business growth.

Project analytics prior to collaboration:

Project Visibility:

The primary challenge with the current project was the absence of search engine traffic growth, which led to limited visibility and an inadequate influx of new audiences. A thorough analysis revealed crucial areas for improvement, including inadequate technical optimization, an unsatisfactory user experience, and a lack of high-quality content. To achieve meaningful results, these aspects required improvement.

Our specialists emphasize that achieving a high ranking for your website is the key to effective SEO and increased online visibility. Our comprehensive approach includes:

  1. Technical optimization of the website: Improved loading speeds, code fixes, and mobile optimization.
  2. User experience improvement: Improved navigability and interface design for easier interaction with the site.
  3. Valuable content creation: Development of content that provides valuable, targeted information to the user and engages the intended audience.

These measures help improve search engine rankings, increase target audience engagement, and increase conversions. A comprehensive approach in SEO can increase a website’s visibility, ensure sustainability, and boost user engagement.

Distribution of keywords by position:

A notable number of the most important keywords for our domain are not within the TOP 20 or 50, indicating that they are not generating significant traffic, particularly within the TOP 10. To enhance the visibility of the website and attract a larger audience, it is essential to prioritize the promotion of high- and medium-frequency queries that are currently outside the top ten search results. This will expand the reach of the target audience and enhance the overall effectiveness of the site in search engines.

For businesses looking to increase their online visibility and attract a targeted audience, the issue of keyword distribution in search engine rankings represents one of the most critical and strategic aspects of SEO. A significant challenge for many companies is that a considerable number of their keywords are not within the TOP 20 or even the TOP 50. This limits their visibility in the most clickable area, the TOP 10.

The RegisTeam agency always emphasizes that successful SEO requires a combination of quality content and a strategic approach to selecting and promoting keywords. It is essential that our strategy focuses on high- and mid-frequency queries that are not among the top ten search results. By concentrating on the promotion of these keywords, we can significantly improve the visibility of the website in search engines, which will in turn lead to increased traffic and attract a larger number of potential customers.

It is also important to note that search algorithms are undergoing continuous improvement, and our goal is to align with these developments. Investing in SEO optimization and proper keyword allocation will help strengthen the company's market position and ensure long-term success. At RegisTeam, we believe that a comprehensive approach to SEO, including keyword analysis and promotion, is an integral part of an effective marketing strategy.

Oleksandr Benedychuk, CEO of RegisTeam

Traffic analysis:

Conclusion:

A lack of organic search traffic to a website is an indicator that the site is unable to effectively attract potential visitors through search engines. This scenario can result from a number of factors that have a negative impact on a website’s SEO performance.

Among these, several key issues can be identified:

1. Poor keyword optimization:

Incorrect or ineffective use of keywords on website pages results in the website failing to gain visibility with potential visitors. It is important to conduct regular keyword analysis to ensure that they align with the actual search queries of the target audience.

2. Lack of quality content:

The content of a website is a key factor in determining its search engine ranking. A lack of unique and useful content that responds to user queries can result in lower search engine rankings. The content should be informative, engaging, and updated on a regular basis.

3. Technical issues:

Technical issues with a website, such as slow loading pages, a lack of adaptability for mobile devices, errors in the website structure or incorrect settings of the robots.txt file, can have a significant impact on search engine indexing. Conducting regular audits of your website to identify and address technical issues is an effective strategy for removing these obstacles.

4. Lack of backlinks:

External links from authoritative resources are an important factor in building trust with search engines and increasing the credibility of your website. The absence of such links can have a detrimental effect on SEO performance.

Without organic traffic, a website misses out on a significant source of potential engagement and conversions. Consequently, it is compelled to depend on less dependable techniques, such as paid advertising or direct links. While these methods may provide a temporary increase in website traffic, they do not generate a stable and growing audience. While paid advertising can be an effective strategy in the short term, it often requires a significant financial investment and may not guarantee long-term success.

To achieve sustainable growth and improve SEO performance, it is essential to focus on improving all aspects of your website. This includes optimizing keywords and creating quality content, as well as fixing technical issues and building backlinks. Only a comprehensive approach will allow the website to attract a steady and growing stream of organic traffic, which in turn will increase user engagement and conversion rates.

Team actions

Project Problematics:

  • Lack of h1 optimization:

Conclusion:

Optimizing the h1 title for relevant keywords is critical for SEO, as the h1 serves as the main title of the page and one of the first elements that search engines scan. A well-selected h1 tag enables search engines to comprehend the page’s content, enhances its relevance to user queries, and boosts the page’s ranking in search results. Incorporating keywords into h1 optimizes the user experience by providing clear and immediate information about the page’s subject matter. This can enhance visitor engagement and effectively reduce the bounce rate.

Example of queries for the project:

Project Problematics:

  • Presence of problems in On-Page optimization of pages.

Conclusion:

A Problems in On-Page optimization can significantly impact a website’s SEO performance. These include:

  1. Incorrect use of keywords: The excessive or incorrect use of keywords can have a detrimental impact on search engine rankings, resulting in over-optimization and a decline in the relevance of the content.
  2. Poor internal link structure: The absence of a logical hierarchy and internal links hinders page indexing, making it challenging for search engines to comprehend the website’s structure and content.
  3. Slow page loading: Long page load times have an adverse effect on the user experience and search engine rankings, as load speed is a significant ranking factor.
  4. Incorrect meta tags: The absence or misuse of meta tags, such as titles, descriptions, and alt tags for images, negatively impacts the relevance of pages to search engines and users.
  5. Lack of mobile optimization: Pages that are not optimized for mobile devices lose a significant share of mobile traffic, which negatively impacts overall SEO and mobile search positions.

By focusing on these elements and implementing the necessary improvements, you can enhance your website’s visibility and search engine ranking, offering a more seamless user experience and attracting a more targeted traffic.

Following the implementation of corrective measures, the Ahrefs service has yielded the following results:

Project Problematics:

  • Lack of external factors optimization

Our goal was to obtain high-quality, relevant external links for the website. Furthermore, we conducted an audit of the existing link profile with the purpose of identifying and removing low-quality links. As a result of our link building activities, the DR performance of the project has increased significantly and the number of quality links in the project profile has increased substantially.

An example of the link profile structure after starting work:

Results

Increased website visibility:

Growth in the dynamics of website visibility by queries:

Growth in the distribution of keywords by position:

Summary

The specialists at RegisTeam digital agency achieved remarkable results in promoting this website, significantly increasing its search engine visibility and attracting targeted visitors through high-quality content and strategic marketing initiatives. Our methodology includes comprehensive data analysis, creative content creation, and in-depth technical SEO expertise.

We conducted a comprehensive website audit, identified areas for improvement, and developed a tailored optimization strategy encompassing both on-page and off-page elements. As a result, the website saw an improvement in its search engine position, an increase in overall traffic, better conversion rates and a higher return on investment.

Furthermore, our team of experts concentrated on developing content that is both relevant and distinctive, tailored to align with the interests of the target audience. We implemented effective link-building strategies that contributed to the growth of the site’s authority and increased the number of high-quality external links.

If you are seeking to achieve comparable success for your online project, we advise you to engage the services of RegisTeam. Our professional approach and extensive experience in digital marketing will significantly enhance the visibility of your website and attract a more targeted customer base.

*In accordance with the terms of the Non-Disclosure Agreement (NDA) between the parties, this case study discloses only information that is consistent with the parameters set forth in the agreement.

PM-Casebook: Negotiations, Deadlines, Success

In project management, every task is a new challenge—especially when promoting digital design services, where clients care not only about SEO but also about how their brand is visually perceived. This case study explores the SEO promotion of a company specializing in websites, logos, and branding, as well as an unusual challenge the PM faced: differing visions of the final result between SEO specialists and designers.

Project Challenges: SEO vs. Design Conflict

This project unexpectedly encountered a standoff between two teams—the client’s SEO specialists and designers. The main difficulties included:

– The SEO team insisted on text-heavy content and a structure optimized for search engines, which included blocks with long descriptions and links.

– The designers believed this ruined the aesthetics of the site, advocating for minimalism, large images, and animations, which negatively affected SEO optimization.

– The client did not want to choose one side and expected a compromise that would satisfy everyone.

– Long iterations and revisions due to disagreements between the teams slowed down the process.

Solution: Negotiations, Balancing Requirements, and Testing

To resolve these conflicts, we implemented a strategic approach:

1. Facilitated negotiations between SEO specialists and designers – Explained the importance of both perspectives and helped find a balance between aesthetics and functionality.

2. Proposed compromise solutions – Integrated optimized text into the design in a way that didn’t disrupt the visual experience (e.g., accordions, infographics, expandable hidden blocks).

3. Conducted A/B testing of two page versions – This helped the client see that combining SEO and design was not only possible but also yielded better results.

4. Optimized site loading speed – Preserved key design elements while reducing load time through image compression and code optimization.

5. Developed a clear update strategy – To avoid endless redesigns, we finalized a layout that balanced SEO, UX, and brand identity.

Results: SEO and Design Synergy

Through collaboration, we achieved a solution that satisfied both designers and SEO specialists. The website remained visually appealing while also being search-engine optimized. The client saw an increase in organic traffic, and the designers delivered a product they could be proud of.

This case reaffirmed that a PM is not just a deadline enforcer but a mediator who can balance different requirements and expectations to ensure the project’s success.

Get the same result with RegisTeam!