Service

SEO-audit, SEO-promotion

Project

Office and workplace rental in a co-working space

Objective

– Increase organic traffic and applications of potential customers on the website

Niche

Target audiences include freelancers, remote workers, teams looking for co-working spaces, and companies looking for flexible office solutions across cities and countries

Period

February 1, 2021 - present

Region

USA, Europe, UK

Challenges of the project

About the project:

The client’s business is a global network of workspaces, including co-working spaces, meeting rooms, offices, and creative studios, with locations in over 400 cities worldwide. The facilities offer high-speed internet, a full range of office supplies (including kitchen facilities), and the ability to reserve space. Regular customers are offered loyalty programs.

Project analytics prior to collaboration:

Project Visibility:

The metrics presented—visibility 0, estimated search traffic 105, and 202 organic keywords—offer a more detailed view of a website's search engine optimization performance. By evaluating these metrics, one can gain a more comprehensive understanding of the website's SEO performance.

Conclusion from our SEO specialist

Visibility score: 0

A visibility score of 0 indicates that the website is not visible in the top search results for targeted keywords on major search engines such as Google. This is of significant importance, as search engine visibility is a fundamental aspect of generating organic traffic. A score of 0 indicates that the site’s content may require optimization or that the site is new and has not yet been properly indexed by search engines.

Low visibility has a direct impact on a website’s ability to attract organic traffic. This results in the website failing to attract potential visitors who are searching for related topics or services.

Estimated search traffic: 105

This metric indicates that the website receives approximately 105 visits per month from organic search. Despite a visibility score of 0, the website still receives some traffic, which may come from long-tail keywords or from certain niches where competition is lower.

This demonstrates that search engine optimization is still effective in generating traffic to the website. It is also important to consider the quality of this traffic. If these visitors are highly engaged or converting at a high rate, even a low volume of such traffic can be valuable.

Organic keywords: 202

The presence of 202 organic keywords for which the website is ranking demonstrates the breadth of content that has been indexed by search engines. This is a positive indicator that the website has a diverse range of content that has the potential to attract visitors.
A broad set of keywords on a website is an indicator of potential for increased SEO performance. To achieve this, it is necessary to increase the rankings for these keywords and improve visibility.

Traffic analysis:

Conclusion:

There is a notable decline in organic search traffic, which has reached a very low level. The lack of significant traffic to the website is a consequence of the absence of search engine optimization (SEO). A website that is not optimized for search engines may not meet the ranking criteria set by search algorithms. This can result in a decline in the website’s position in search results and, consequently, a reduction in traffic.

The lack of positive dynamics in traffic growth is a concern. To address the stagnation of traffic from search engines, we recommend the following actions:

  • Improve the quality of content on your website, making it more useful and interesting for users.
  • Optimize your website for search engines by following the most effective SEO practices.
  • Eliminate technical errors.
  • Expand the number of commercial landing pages to boost organic search traffic.

Keyword distribution by position:

Conclusion:

The metrics provided offer a comprehensive overview of a website’s performance in search engines based on its ranking for specific queries (keywords) across various levels (TOP-1, TOP-3, TOP-5, TOP-20 and TOP-100). The following outlines how each level is reflected in SEO performance and what it means for the website:

  • The first position in the output is of significant value, as it accounts for the majority of hits on search queries related to this keyword. The project has only one query in the TOP 1, indicating that it receives minimal traffic from search.

The position of a query in the search results has a significant impact on visibility. The first page of Google, particularly the first five results, receives the majority of clicks. Typically, the first result accounts for 30-35% of all clicks, and this decreases dramatically as you move down the page. To maximize visibility, it is critical to be in the top three results.

The opinion of the search engine optimization specialist at RegisTeam

Strategy recommendations for this project:

  • Focusing on user experience (UX): Google’s algorithm updates are becoming increasingly focused on user experience, including page speed, mobile-friendliness, and interactivity. Improving these aspects can positively impact rankings, leading to increased traffic.
  • Content depth and quality: The creation of high-quality, comprehensive content that responds deeply to user queries can positively impact search engine rankings and attract more clicks, particularly for long-tail keywords.
  • Continuous optimization: SEO is an ongoing process. To maintain and improve search engine traffic to your website, it is necessary to optimize content, update old posts, and adhere to the best SEO practices.

Team actions

Project Problematics:

  • Lack of semantic core to promote the website in search results:

While gathering semantics for the promoted website, RegisTeam’s SEO team focused on keywords related to their main offerings: “co-working spaces,” “meeting rooms,” “office rentals,” “creative studios,” and “workspace passes.” In addition, the SEO team focused on location-related terms to reflect the company’s global reach.

Example of the developed semantic core for the current project:

Project Problematics:

  • Presence of implicit takes:

Duplicate extensions were detected:

site.com/index.html
site.com/page///

Terms of reference:

Duplicate pages are detected by the slash character (/). To resolve this issue, please configure the Redirect with regular expressions in the .htaccess file (note that this solution may not be effective in all cases. In such instances, the software engineer will select the most suitable variant):

RewriteCond %{REQUEST_URI} !\?
RewriteCond %{REQUEST_URI} !\&
RewriteCond %{REQUEST_URI} !\=
RewriteCond %{REQUEST_URI} !\.
RewriteCond %{REQUEST_URI} ![^\/]$
RewriteRule ^(.*)\/$ /$1 [R=301,L]
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.(php|html|htm)\ HTTP/
RewriteRule^(.*)index\.(php|html|htm)$ http://site.ru/$1 [R=301,L]

Project Problematics:

  • Lack of metadata optimization on commercial pages:

Once the semantics collection phase was complete, the team began optimizing metadata on the pages. An example of the work completed:

Project Problematics:

  • Lack of a clearly defined structure of commercial pages:

A SEO specialist has developed the structure of the pages. The first screencap is an SEO-optimized h1 header on all pages of the website. An example of implementation is provided below:

The guidelines were developed for implementing a functional search that utilizes separation by room type. Example of implementation:

To enhance indexing and ensure proper implementation of linking within the website, we developed recommendations for displaying a block with links on the page, for example, for the most popular places for co-working. Example of implementation:

Reviews represent a crucial commercial element, offering one of the most effective levers of marketing. It is an effective means of promoting the website. For this reason, we have included a block with reviews on each page.

It is recommended that each page include a FAQ block, with unique answers and questions for each page. The implementation of this block has enabled us to increase the density of the main key on the page. Example of the block:

How much does a co-working space in +city costs?
How does a co-working space in +city operate?
Who would benefit from a coworking space in +city?
What is a co-working space in +city?

The development of additional pages, expansion of the website structure and words by which it is ranked, provides an opportunity to implement separate pages not only by country or region, but also by neighborhood. This will help to generate additional traffic on low-frequency queries. Example of implementation:

Find a space nearby in these London neighborhoods:

Expanding the number of landing pages can greatly assist with SEO (search engine optimization) for several reasons.

1. Increasing relevance for different queries
The addition of landing pages allows for the coverage of a wider range of keywords and topics, thereby enhancing the relevance of your website to a greater number of search queries. This enables you to attract more targeted audiences who are seeking specific information, products, or services.

2. Improving user experience
Each landing page can be targeted to a specific topic or offer, making it easier for users to find the information they need. An improved user experience leads to increased time spent on the site and a reduced bounce rate, which has a positive impact on search engine rankings.

3. Increasing internal re-linking
The creation of additional landing pages provides a number of advantages, including greater opportunities for internal linking. This process assists search engines in more effectively indexing the website, while also distributing authority between pages. Furthermore, it enhances the navigation experience for users.

4. Increasing the amount of content
Increasing the number of landing pages on a website allows for more unique content, which is a crucial element in search engine ranking. High-quality, relevant content can attract more attention from users and search engines.

5. The best opportunities to get external links
Pages that target specific topics or offers can attract external links more effectively This, in turn, increases the website's authority in the eyes of search engines. External links are one of the most significant factors affecting a website's search engine ranking.

6. Local-SEO improvement
For businesses with multiple locations, creating separate landing pages for each location can enhance visibility in local search queries, ensuring that potential customers receive accurate and relevant information.

The opinion of the search engine optimization specialist at RegisTeam

Results

Increased website visibility:

Conclusion:

The expansion of the number of landing pages has significantly improved SEO, increased the visibility of the website in search engines, enhanced the user experience, and provided more opportunities to engage your target audience. The team at RegisTeam approached the process strategically, with the objective of ensuring that each page was of the highest quality, relevant, and valuable to users.

Growth in the distribution of keywords by position:

Growth in traffic dynamics:

Conclusion:

Competent and well-thought-out strategy of creating pages for medium-frequency and low-frequency queries allowed RegisTeam to achieve a significant increase in organic traffic dynamics. A meticulous approach to topic and keyword selection resulted in a notable increase in the engagement of target audiences and enhanced the relevance of content for users.

Effective implementation of this strategy not only increased the website’s visibility in search engines, but also had a positive impact on user experience, strengthening the website’s position in its industry.

Summary

RegisTeam’s professional team of SEO specialists has achieved notable success in improving the visibility of the client’s website through the effective application of SEO techniques and engaging the target audience with high-quality content and thoughtful marketing strategies.

Our integrated approach, which combines in-depth analysis, creativity, and technical expertise, has led to a notable increase in traffic and conversion rate optimization. For those seeking to achieve similar results in promoting their web project, RegisTeam offers its professional digital marketing services.

PM-Casebook: Negotiations, Deadlines, Success

Promoting the largest coworking search platform seemed like a classic SEO case: a large database, global reach, and a growing market. But soon, we encountered an unexpected problem—the scale of the project itself became its biggest enemy.

Project Challenges: SEO on Huge Data and Lost Pages

The client came with an existing website, but the deeper we went, the more questions arose:

– The site contained thousands of pages, but a significant portion wasn’t indexed.

– Different client teams worked on content, but no one understood which pages were important and which were simply duplicates.

– SEO work had been done before, but no one could say what exactly had been done or what changes had been made.

– Developers saw SEO optimization as an unnecessary burden, not a key growth tool.

Solution: Taking Control of Chaos and Restoring Valuable Pages

1. Conducted an audit and identified lost assets—found thousands of pages that weren’t indexed due to technical issues or lack of internal linking.

2. Developed a prioritization system—introduced a ranking system for pages based on importance to focus on the most beneficial ones first.

3. Created unified SEO guides for all teams—ensured that both content managers and developers understood which pages were crucial and how to optimize them.

4. Set up regular monitoring processes—so new pages wouldn’t get lost in the depths of the massive website.

5. Taught developers to work with SEO—held workshops explaining the impact of technical optimization on business metrics, making SEO no longer seen as a “foreign” task.

Results: The Platform Stopped Losing Itself in Its Own Database

After implementing a systematic approach, the site began growing steadily. Thousands of pages were re-indexed, rankings improved, and the client finally saw real results from SEO.

This case proves: PM is not just about deadlines and tasks; it’s about managing complex ecosystems where chaos is the primary enemy, and systematization is the only solution.

Get the same result with RegisTeam!