Service

SEO-audit, SEO-promotion

Project

PostgreSQL management and monitoring platform

Objective

– Achieving a top 10 ranking on Google’s keyword search results
– Optimizing the site for search engines
– Developing a quality link profile

Niche

Aimed at users seeking an intuitive web interface to manage PostgreSQL

Period

May, 2022 – present

Region

USA

Challenges of the project

About the project:

Analytical solutions service for PostgreSQL databases with an intuitive visual dashboard.

The project specializes in PostgreSQL management and monitoring and offers a solution that simplifies Postgres tasks. It is intended for users who do not have advanced Postgres DBA skills.

The platform provides a web-based interface for PostgreSQL management, automatic problem detection and alerting, and supports automatic configuration setup. It lets you compare your current performance with historical performance and make improvements by analyzing PostgreSQL key performance metrics
And all this is made simple with a user-friendly and easy-to-understand control panel for those who aren’t experts.

Main goals of the project:

The goal of the project is to optimize the PostgreSQL client experience and provide information to improve performance and decision making.

Project analytics prior to collaboration:

Project Visibility:

After looking at the data from analyzing the website with Serpstat, the team at RegisTeam came to the following conclusions at the primary stage:

Visibility (0): If a website has a visibility score of 0, it means it’s not ranking for relevant keywords in search engine results. This is usually because the website is new or has a very low SEO score. Or it’s not indexed properly by search engines.

Search engine traffic (20): Despite a visibility score of 0, the website has some search engine traffic (20 visits). This may indicate that the website is getting traffic from a very specific set of keywords, direct visits, referrals or other sources not related to organic search engine results.

Organic keywords (232): The website ranks for 232 organic keywords. This is in contrast to a visibility score of 0. It’s possible that these keywords aren’t very competitive or popular, so the website ranks for them but doesn’t get much visibility. Another option is that these keywords might show up lower in the search results (beyond the first page), which would bring in a very small amount of traffic.

Distribution of keywords by position:

Distribution of keywords by position:

Paid keywords (0): The client is not investing in paid search advertising. This indicates a potential area for improved visibility and traffic growth.

Team actions

We started with an in-depth SEO audit.

Error: Analysis of the adaptive version of the website. Search Console Result – Mobile-Friendly Report

The “Search Console Result – Mobile-Friendly Report: not optimized for mobile devices” indicates that Google’s tool for assisting webmasters in optimizing their websites, Google Search Console, has identified this site as not optimized for use on mobile devices.

Such an assessment can have several negative consequences:

Poor user experience on mobile devices. The website may not display properly on mobile devices due to text that is too small, links that are too close together and difficult to access, and other usability issues.

Impact on mobile search ranking: Google considers the adaptability of a website for mobile devices to be a ranking factor in search results. Websites that are not optimized for mobile devices may rank lower in Google search results, particularly when searching on mobile devices.

Technical issues: The report may identify specific technical issues that make the promoted website less mobile-friendly. These may include the use of incompatible software, content wider than the screen, or unplayable content.

RegisTeam’s Solutions:

Conducted a detailed mobile compatibility test:

  • We utilized Google’s Mobile-Friendly Test tool to obtain a detailed report on the specific elements that contribute to a website’s non-compliance with mobile-friendly standards.

Developed technical specifications to optimize website speed for mobile devices:

  • It is important to note that users of mobile platforms tend to have a slower internet experience than desktop devices. This is why it is crucial to optimize your website’s loading speed. This may include compressing images, minimizing CSS and JavaScript, and using browser caching.

Website loading speed is an important metric for search engines. A high loading speed is convenient for users. Among other factors, websites that load faster are ranked higher by search engines.

A number of factors can influence the speed of a website's loading time, including the use of unoptimized code, the absence of compression, and the presence of a large number of external plug-in files.

It is essential to identify which elements can be optimized to enhance the loading speed of the website, particularly on mobile devices.

Advice from an SEO specialist

Error: Presence of non-unique content on promoted pages

The results of the internal page analysis:

The results of the blog pages analysis:

Always use unique content on the promoted website. Unique content is crucial since search engines like Google prioritize sites with original and valuable information. This helps to increase the ranking of your website in search results. Duplicate or plagiarized content can have a negative impact on your website's visibility and authority. Search engines may penalize or even blacklist websites with non-unique content. Therefore, it is essential to invest in unique, high-quality content to ensure the success of your SEO strategy.

Advice from an SEO specialist

RegisTeam’s Solutions:

A significant amount of work was invested in creating valuable and unique content. The previous content was entirely replaced with new content.

Error: Absence of metadata optimization on all pages of the website

Metadata optimization is crucial for SEO website promotion. It directly affects how search engines understand and display your website in search results. Well-written meta titles and descriptions provide potential visitors with a clear and relevant description of your content. This ultimately leads to a higher number of clicks, which not only increases visibility but also improves the user experience, contributing to higher rankings and better SEO. By effectively utilizing metadata, you can significantly impact the performance and visibility of your website online.

RegisTeam’s Solutions:

Firstly, we collected and clustered the semantic core. An example of queries developed by the RegisTeam:

The second step was to optimize the metadata in accordance with the semantic core.

A metadata template has been created for regular pages (such as blog pages):

h1: Title of the article (pages)
title: Title of the article (pages) site OUR DOMAIN
description:【h1】Useful information ➜ for readers, on your website or blog from OUR DOMAIN

Error: Not developed link profile.

At the outset of the project, the website had only two backlinks and one unique referring domain. This is insufficient.

RegisTeam’s Solutions:

  1. Determine the most effective link-building methods for the site.
  2. Select key queries and pages to increase link mass.
  3. Develop a strategy for link-building promotion.
  4. Distribute the number of links obtained by different methods for the first five months according to the strategy.
  5. Formulate and approve the list of anchor and near-link texts.
  6. Determine the criteria for selecting domain sites for different link-building methods.
  7. Placement of the initial links in coordination with the client
  8. Permanent placement of the entire volume of backlinks.
  9. Preparation of a detailed report for the selected time period.

Over the course of five months of work on the website, we successfully built a natural link profile with a noticeable increase in momentum. Links were placed on 53 different domains, applying a variety of methods to increase link mass. As a result, the Domain Rating (DR) of the website increased from 1.7 to 16.

Quality link building remains the cornerstone of effective website promotion. Quality links from authoritative and relevant websites serve as a convincing signal to search engines of the quality of your website, confirming the relevance of its content to users' requests.

It is therefore essential to invest in building relationships with authoritative websites, creating valuable content that naturally attracts high-quality links, and avoiding "shortcuts" such as buying links or participating in link schemes.

Advice from an SEO specialist

Results

Increased website visibility:

Growth in the dynamics of website visibility by queries:

Growth in traffic dynamics:

Summary

The team of RegisTeam achieved positive dynamics of the project in web traffic and in the number of requests. Once again, we have seen that quality and carefully crafted content remain key elements for search engines. While we have invested significant resources in building backlinks to the website, we believe that it was content that played a major role in achieving these results. We believe this because the volume and dynamics of the links we received were not comparable to our main competitors.

The development team is currently finalizing the creation of a new website that will implement all the planned, but not yet implemented tasks of the current project.

We are confident that with continued work on the website, we will achieve even greater success in the future.

*Only information that is within the parameters approved under a Non-Disclosure Agreement (NDA) between the parties is disclosed within the scope of this case

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