Service

SEO-audit, SEO-promotion

Project

The company provides a range of tools to assist with migration, integration, data protection and backup, as well as improving project management and minimizing the risks of data loss. The company specializes in providing software solutions and services to simplify and automate project portfolio management (PPM) using Microsoft Project and other project management systems

Objective

– Lead generation: Converting site visitors into potential customers through the use of feedback forms and in the process of downloading content
– Attracting targeted traffic: Organizing web traffic from a group of potential customers (PMOs, IT managers) who are looking for project management solutions
– Improved visibility: Improving positions in search engines for key queries related to project management and Microsoft Project integration

Niche

Organizations that utilize Microsoft Project for project management. This includes IT managers, system administrators, PMOs (Project Management Offices), and other professionals who require solutions to optimize project management, integrate different platforms, and protect data

Period

August, 2019 - September, 2021

Region

USA

Challenges of the project

About the project:

The project offers an extensive range of solutions for automating and simplifying project portfolio management, utilizing Microsoft Project and other platforms. The company’s products facilitate data migration between project management systems, integration with other corporate tools, data backup, and recovery. Additionally, the company’s products facilitate analytics and idea management.

The objective is to safeguard information, mitigate the risks associated with data loss, and streamline project management through process automation. The company offers a range of solutions, including customized and off-the-shelf options, designed to increase customer efficiency, reduce administration time and prevent human error.

Project analytics prior to collaboration:

Project Visibility:

RegisTeam specialists highlight that successful website ranking is a fundamental aspect of effective SEO, which in turn leads to increased online visibility. Our website promotion strategy is based on the principle of a comprehensive approach, which includes technical optimization of the website, improvement of the user experience, and creation of valuable content for users. In addition to improving search engine rankings, this strategy attracts the target audience, increasing conversion rates and user engagement on the website.

Keyword distribution by position:

Oleksandr Benedychuk, CEO of RegisTeam, emphasizes the significance of distributing queries at the top of search results for optimal SEO. Positioning your business in the top search results increases organic traffic and conversion rates, as users are more likely to click on the first results. This has a significant impact on the overall ROI of SEO and strengthens a brand's online presence.

The CEO of RegisTeam offers the following opinion

Team actions

Project Problematics:

  • Presence of issues with On-Page optimization.

On-page optimization issues refer to errors or deficiencies that can negatively impact a website's SEO performance. Fixing these issues can significantly improve a website's SEO ranking.

Opinion of a search engine optimization specialist at RegisTeam

These include:

  1. Inappropriate use of title tags and meta descriptions, which fail to utilize keywords or align with the page content.
  2. Insufficient use of keywords in content or overuse of keywords (keyword stuffing).
  3. Complex URL structure, which is not understandable for search engines and users.
  4. Slow page load speeds can lead to loss of users and worsen rankings.
  5. Duplicate content that can confuse search engines and split rankings between similar pages.
  6. Absence or incorrect use of headings (H1, H2, etc.), which negatively impacts the structure and readability of the content.

Project Problematics:

  • Duplicate content.

Conclusion:

Duplicate content on a website is a significant SEO optimization mistake. It can lead to indexing conflicts and lower page rankings in search results. Search engines may be unable to distinguish between the original and duplicate content, which can result in link signals being misaligned and the visibility of each duplicate page being reduced.

Project Problematics:

  • Poor site speed test results

At RegisTeam, we place a strong emphasis on the importance of page load speed for SEO. Search engines, including Google, consider load speed to be an important ranking factor. Faster sites provide a better user experience. Slow loading times can increase bounce rates, making it less likely that visitors will engage with a site long enough to interact with content or make a purchase. Optimizing load times improves not only SEO, but also the overall performance of a website, promoting user retention and increasing conversions.

Opinion of a search engine optimization specialist at RegisTeam

Project Problematics:

  • Lack of metadata optimization on main pages:

At RegisTeam we prioritize the optimization of metadata, as it plays a pivotal role in SEO. The absence of optimized title and description meta tags on the main pages can significantly impair the effectiveness of a website's ranking. This metadata assists search engines in comprehending the content of a page and also serves as the text that appears in search results. When the metadata accurately reflects the content of the page and contains keywords, it increases the likelihood of attracting the attention of the target audience.

Neglecting this aspect of promotion can lead to missed opportunities to attract organic traffic. A meta description that looks like an ad for your page in the search engine can significantly increase click-through rates, provided it is written in a compelling way and contains keywords. Optimizing metadata is beneficial for both SEO and the visibility of a website. By ensuring that metadata is optimized, content can be made as relevant as possible to user queries and interests.

Opinion of a search engine optimization specialist at RegisTeam

Example of queries being worked through to optimize metadata:

The second stage of the work after the semantics had been worked out and agreed upon was the optimization of metadata. An example of the work done:

Project Problematics:

  • Lack of external factor optimization

Prior to the commencement of the cooperation, no action was taken with regard to the link profile. The number of domains at the start was one.

The stages of external website optimization include the following steps:

  1. Analyzing the link profile and overall performance of the website.
  2. Identifying the most appropriate link building methods for the site.
  3. Allocating queries and pages to increase link mass.
  4. Developing a strategy for link promotion.
  5. Distribution of the number of links in accordance with the approved strategy for the first five-month period of work.
  6. Creation and approval of the list of anchors and near-link texts.
  7. Approval of the domain selection criteria for all link-building methods.
  8. Placing the first round of links and approving them with the client.
  9. Permanent placement of the entire volume of backlinks.

Dynamics of the link profile after the start of work:

RegisTeam's search engine optimization specialists emphasize that link building strategy remains a fundamental aspect of SEO. The effective attraction of quality backlinks from reputable and relevant sources can significantly improve a site's ranking. Backlinks are an important signal to search engines about the reputation and reliability of your website. They help improve search engine visibility and increase organic traffic.

Opinion of a search engine optimization specialist at RegisTeam

Results

Increased website visibility:

Growth in the dynamics of website visibility by queries:

Growth in traffic dynamics:

Growth in the distribution of keywords by position:

Summary

The team at RegisTeam successfully promoted the Microsoft Project Cloud Project Management website in the organic rendition, achieving significant results. The SEO and digital marketing strategy successfully increased the visibility of the website for key queries related to project management and Microsoft Project integration. This led to the attraction of targeted traffic from PMOs and IT managers who were actively seeking project management solutions.

Furthermore, an effective system of lead generation through feedback forms and content downloads was established, which resulted in an increase in the number of potential customers and a strengthening of the company’s position in the market.

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