TikTok Business Center is a central account for managing all of a company’s advertising assets. It brings together advertising accounts, TikTok profiles, pixels, and audiences in one place.

Detailed guide

Stage 1: Registration and Business Center Creation

1. Follow the link https://ads.tiktok.com/i18n/signup/ and register using your email.

2. Confirm registration with the code from your email and add a phone number for verification.

3. Fill in the company details: select the “Advertiser” type, specify the business name and time zone.

Stage 2: Creating an Ad Account, Connecting a Profile, and Billing Information

After creating the Business Center, you will find yourself in its interface.

Creating an ad account:

1. Go to the “Accounts” -> “Advertising accounts” menu, choose the industry, account name, and time zone.

Linking a TikTok profile:

1. In the “Accounts” -> “TikTok accounts” section, click “Add a TikTok account”.

2. Choose to link an existing account or create a new one. Important: to create a new account, TikTok will ask for verification, so it is easier to link an already existing account.

3. Select the “Manage account” access level and grant permission for “TikTok account sharing” by scrolling down this menu.

4. Verification: Scan the QR code through the TikTok mobile app (from the business profile) and grant permission for sharing (“TikTok account sharing”).

Add a payment method:

1. Go to the “Finance” menu and enter your payment information.

After this, the advertising account will become active and available for use.

Stage 3: Granting Access to Partners

1. In the “Partners” menu, click “Add partner” and enter ID: 6880088430726873090.

2. Select an advertising account and grant “Admin” access.

If advertising has already been run from the account and there are other assets (for example, TikTok Pixel, Catalog, Custom Audiences), grant access to them following the example of the advertising cabinet.

3. To grant access to a TikTok account, return to “Accounts” -> “TikTok accounts”, click on the desired profile, select “Edit permissions” and add RegisTeam.

Summary

Creating and properly setting up a TikTok Business Center is a key step in centrally managing all your advertising assets and ensuring an effective campaign launch. Successfully completing these steps — from registration to granting partners access — helps ensure order and data security. It is important to remember that these instructions cover only the minimum required settings for launching ads. Depending on the complexity of the project and the specifics of the client account, additional actions may be required on the client’s side, such as advanced pixel setup or business verification.