Guidelines for Creating a TikTok Business Center and Setting Up Access
TikTok Business Center is a central account for managing all of a company’s advertising assets. It brings together advertising accounts, TikTok profiles, pixels, and audiences in one place.
Detailed guide
Stage 1: Registration and Business Center Creation
1. Follow the link https://ads.tiktok.com/i18n/signup/ and register using your email.
2. Confirm registration with the code from your email and add a phone number for verification.
3. Fill in the company details: select the “Advertiser” type, specify the business name and time zone.
Stage 2: Creating an Ad Account, Connecting a Profile, and Billing Information
After creating the Business Center, you will find yourself in its interface.
Creating an ad account:
1. Go to the “Accounts” -> “Advertising accounts” menu, choose the industry, account name, and time zone.
Linking a TikTok profile:
1. In the “Accounts” -> “TikTok accounts” section, click “Add a TikTok account”.
2. Choose to link an existing account or create a new one. Important: to create a new account, TikTok will ask for verification, so it is easier to link an already existing account.
3. Select the “Manage account” access level and grant permission for “TikTok account sharing” by scrolling down this menu.
4. Verification: Scan the QR code through the TikTok mobile app (from the business profile) and grant permission for sharing (“TikTok account sharing”).
Add a payment method:
1. Go to the “Finance” menu and enter your payment information.
After this, the advertising account will become active and available for use.
Stage 3: Granting Access to Partners
1. In the “Partners” menu, click “Add partner” and enter ID: 6880088430726873090.
2. Select an advertising account and grant “Admin” access.
If advertising has already been run from the account and there are other assets (for example, TikTok Pixel, Catalog, Custom Audiences), grant access to them following the example of the advertising cabinet.
3. To grant access to a TikTok account, return to “Accounts” -> “TikTok accounts”, click on the desired profile, select “Edit permissions” and add RegisTeam.
Summary
Creating and properly setting up a TikTok Business Center is a key step in centrally managing all your advertising assets and ensuring an effective campaign launch. Successfully completing these steps — from registration to granting partners access — helps ensure order and data security. It is important to remember that these instructions cover only the minimum required settings for launching ads. Depending on the complexity of the project and the specifics of the client account, additional actions may be required on the client’s side, such as advanced pixel setup or business verification.
What should you do if you lose access to TikTok Business Center?
First, check whether other administrators can restore your access. If none are available, use the account recovery process or contact TikTok Support. To prevent similar issues, add a backup administrator and enable two-factor authentication.
Can you create multiple TikTok Ads accounts within one Business Center?
Yes, a single TikTok Business Center can manage multiple advertising accounts for different brands, business divisions, or markets. This allows businesses to keep advertising budgets, campaigns, and performance data separate. The number of accounts you can create depends on your Business Center type and the platform’s account limits.
Can you change the currency and time zone of a TikTok Ads account?
Once a TikTok Ads account has been created, these settings cannot be changed directly through the account interface. If the wrong currency or time zone was selected, you should contact TikTok Support. In some cases, creating a new advertising account may be necessary.
Why does TikTok business verification fail?
Common reasons include business information that does not match registration documents, unclear copies, expired documents, or documents that are not accepted in the selected region. Review the rejection reason, correct any inconsistencies, and resubmit the required documents for verification.
5. What should you do if your TikTok account fails to connect to Business Center?
First, check that you have administrator permissions in Business Center, access to the relevant TikTok profile, and that the connection request has been approved in the mobile app. You should also review any existing TikTok for Business connections and the account’s verification status. If the issue persists, contact TikTok Support.
How can you revoke an agency's access to TikTok Business Center?
A Business Center administrator can remove the agency from the Partners section or revoke access to individual advertising assets. Before making changes, review active campaigns and account permissions, as removing a partner’s access to a TikTok profile may pause ads that use that profile.
